Monday, September 24, 2018

Do you remember the Jibba Jabber toy?

Jibba Jabber was a doll made by the toy company Ertl in the mid-1990s. The dolls came with various hair colors including red, blue, pink and green. The female version of the doll (called Ms. Jibba Jabber) had a pink body with pink nose and the male version had a black body with yellow nose. The distinguishing property of the Jibba Jabber was the distinct 'choking' or 'strangling' sound (resembling a groan tube) made by the wobbling head when shaken. When Ertl was told about Shaken Baby Syndrome, the company responded, as reported by the US Advisory Board on Child Abuse and Neglect, by "placing an insert in Jibba Jabber packaging explaining that while Jibba Jabber is for fun, a lethal form of child abuse involves the shaking of babies. The pamphlet lists seven ways to react positively to a child rather than resorting to violence."

The toy was recommended as an adult stress reliever and gift for corporate executives.

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